Store footage used to sit in a camera roll. Now it becomes social video that actually drives weekend visits.

Before adopting an AI workflow this team relied on outsourced photography for every new product, which meant a fixed cost per SKU and a lead time measured in weeks.

They started with a single category, generating scene sets from existing white-background photos, then extended into model imagery and short video once the quality bar was proven.

The compounding effect came from volume: once producing a variant costs minutes instead of days, testing more creative becomes the default rather than the exception.